JDP PROPERTY GROUP
OUR WORK
Two Landmark Projects.
One Considered Strategy.
Distinct in design yet united in intent, both projects redefine how people live, dine, and connect in one of Australia’s most sought-after coastal towns.
• Social Media Management (Meta, TikTok, Pinterest)
• Content Creation (design, lo-fi reels, copywriting)
• Ad Hoc Campaign Support (blogs, EDMs)
• Ongoing Consulting
The Brief
JD Property Group is the developer behind two of Byron’s most considered addresses: Jonson Lane (a curated retail, dining, and residential precinct) and Secret Garden (a private residential enclave laced with greenery in the town’s heart)
Known for elevating everyday experiences through thoughtful architecture and long-term thinking, JDP needed a partner to ensure their digital presence mirrored the calibre of their developments. Our role? Manage the full scope of content, social media, and campaign support for all three brands (JDP, Jonson Lane, and Secret Garden).
The Approach
We run social media management and content creation with a balance of brand cohesion and individual identity. For Jonson Lane, the focus is on editorial-standard storytelling: highlighting tenants like Bar Heather, Light Years, and Nagnata while maintaining a tone that reflects the precinct’s high-design calm. Lo-fi reels are shot with intention, mirroring the local, design-led atmosphere JLP is known for.
For Secret Garden, we communicate the long-term value of a private, design-forward residential community, balancing the lifestyle appeal with the investment credibility. Across all brands, we deliver ad hoc campaign support, blogs, EDMs, and consulting to keep messaging relevant, on-brand, and strategically aligned.
The Results
JD Property Group’s brands now show up online with the same clarity, curation, and rhythm they have in real life. Content is current and considered. Messaging aligns seamlessly with JDP’s vision: elevated, enduring spaces that feel as good to live in as they do to look at.