The Paid Suite
Where strategy, creative, and performance meet.
The Paid Suite is Double Tap’s dedicated paid media offering, built for brands ready to scale through Google and Meta advertising.
All campaigns are developed and managed by our Senior Performance Marketing Specialist, working closely with the wider Double Tap team across strategy, creative and messaging. Because paid media sits within the same team managing your brand, campaigns stay aligned, creative stays cohesive and performance stays focused.
• Senior specialist-led campaign management
• Creative and messaging aligned with your brand strategy
• Structured campaigns designed to scale
• Data-led optimisation and reporting
How it Works
You’ll work directly with our Senior Performance Marketing Specialist, supported by the wider Double Tap team across strategy and creative. This means campaigns aren’t developed in isolation; they sit within the same ecosystem as your brand messaging, creative, and content. The result is paid media that feels consistent with your brand and performs with purpose.
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We identify the channels, audiences and campaign structure that best support your goals.
Paid media strategy
Channel selection (Meta, Google and supporting platforms)
Campaign architecture and audience mapping
Budget allocation planning
End-to-end digital strategy
Launch & campaign planning
Paid performance insight
Reporting frameworks & rhythm planning
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We ensure your account structure, tracking and campaign rollout are built properly from the beginning.
Ad account setup and optimisation
Conversion tracking and pixel configuration
Campaign builds across Meta and Google
Creative briefing aligned with your brand
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Our team manages your campaigns weekly to ensure budgets are working where they matter most.
Campaign monitoring and optimisation
A/B testing across creative, audiences, and messaging
Budget adjustments and scaling strategies
Funnel and conversion optimisation
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We translate performance into clear, actionable insight so you understand what’s working and what comes next.
Monthly performance reporting
Conversion and revenue tracking
Campaign insights and optimisation recommendations
Strategic adjustments based on real data
What the Full Suite Includes.
What the Paid Suite Includes
Paid media strategy and campaign development
Google Ads management
Meta Ads management
Creative direction for ad content
Audience development and targeting
Budget allocation and optimisation
Weekly performance snapshots
Monthly reporting and strategic insights
Ready to scale your paid media?
If you’re looking for a more strategic approach to Google and Meta advertising, our Paid Suite is designed to help brands grow through smarter performance marketing.