OUR WORK
KIRRA BEACH HOTEL
A reimagined icon returns to the coastline.
• Social Media Management (Meta, TikTok, Pinterest)
• Content Creation (design, lo-fi video, copywriting)
• Content Shoot (strategy, talent, coordination, editing)
• Ongoing Marketing Consulting
Kirra Beach Hotel was reopening its doors. A long-standing favourite, now re-emerging with a fresh identity and elevated spaces. Our brief was to support this return with a digital presence that matched the tone and calibre of the venue. The goal was simple: help the Hotel reconnect with its audience and settle into its place as a key part of Kirra’s landscape.
The Brief
The Approach
We started with structure. A clear strategy across social, email, content and consulting—shaped to reflect the brand’s new chapter without losing the familiarity that locals know and love.
Weekly content rolled out across Meta, TikTok and Pinterest, grounded in rhythm and relevance. The creative leaned into what works: strong visuals, thoughtful storytelling, and lo-fi content that mirrors the feel of the venue.
Our shoots may look casual, but each one is tightly planned—talent, storyboarding, styling, performance goals—every detail considered. The reels speak to real moments. Clipped and edited to capture atmosphere and authenticity.
The Results
With the right rhythm in place, Kirra Beach Hotel continues to move confidently through its next chapter. The digital channels support that momentum—quietly amplifying the brand’s tone, its evolving audience, and the kind of experience now on offer. Visibility grows steadily. Engagement deepens. And the story stays aligned, from screen to shoreline.