World Environment Day 2022
With World Environment Day just around the corner, this Sunday the 5th of June, now is the time to start thinking about how your business can contribute to this important cause and raise awareness.
With millions of people from across the world engaged on this day, it presents a huge opportunity for your brand. By utilising the power of digital channels such as social media, you can share your story and reach a wider audience through joining the global conversation to inspire positive change.
Today's consumers are increasingly drawn to brands with a purpose, especially if that purpose has an environmental foundation. With over 60% of consumers rating sustainability important when making purchasing decisions, it’s never been a better time to begin your sustainability journey and become more environmentally aware and active.
While many environmental concerns need to be addressed, this year's World Environment Day theme is #OnlyOneEarth. This theme focuses on the need to live sustainably and in harmony with nature by shifting to a greener lifestyle, both individually and in business. For inspiration and to learn more about the key responsibilities we have to make sustainable living possible, you can download this guide here.
To participate in world environment day, you can simply share the actions you are taking to reduce your impact on the environment by using the #OnlyOneEarth and #WorldEnvironmentDay hashtags on social media. Build your earth action commitment and share your impact with the world in these easy steps:
Decide on the action you are going to take and write your post as two points that each start with a number.
Example: 0 single use plastics in our office
10 employees
Put your action on the world map! Go to https://action.worldenvironmentday.global/, log your action and get a downloadable social media card you can also share with your followers.
Take a photo or a short video showing the earth action you are taking. Then post it on your social media channels. Include your earth action commitment and add hashtags #OnlyOneEarth and #WorldEnvironmentDay UNEP has provided a video with examples here.
Make sure to tag @UNEP as they will be curating community contributions on their digital channels.
By joining this global conversation, you can show your customers that you care and that you want to be part of the solution. Even small actions can make a big difference. So don’t be discouraged, no matter how big or small your business is, you can make a positive impact. We have #OnlyOneEarth so let's take care of it!
At Double Tap Agency, sustainability impacts every decision that we make. It’s part of our ethos and core values. To us it’s a non-negotiable and filters through to how we live, do business, and even the clients that we deal with. We want to pave the way in conscious digital marketing with incredible initiatives that align with what we see as the only way forward.