NAVIA
OUR WORK
A Scandinavian-inspired bathhouse in Byron Bay.
• Launch Development (consultation, tone of voice, website copy)
• Social Media Management (Meta, TikTok, Pinterest)
• Content Creation (design, lo-fi video, copywriting)
• Content Shoot (strategy, coordination, editing)
• Paid Ads (Meta, Google)
• EDMs
• Ongoing Marketing Consulting
The Brief
Navia opened in the heart of Byron Bay with a clear intention: offer a modern bathhouse experience grounded in Scandinavian ritual, local community, and slow wellness. Not a spa. Not a trend. Something more enduring. Something more human.
We came on board ahead of launch to shape the digital foundations—developing Navia’s tone of voice guide and supporting the team with strategic rollout across content, channels, and creative. Our role was to build presence without performance, and create a brand that could carry both calm and clarity across every touchpoint.
The Approach
From the beginning, we worked with rhythm in mind. Ritual, not routine. Content is crafted to reflect the Navia experience: warm, minimal, sensory. Every tile, caption, and reel is built with editorial care and operational intent—supporting bookings, storytelling, and a strong sense of brand clarity.
Social content rolls out weekly across Meta, TikTok and Pinterest. Each post strikes a balance between education and atmosphere, inviting guests to engage, not just scroll. We lean on lo-fi content to honour the sensory nature of the space, but never treat it as filler. Every shoot is styled, storyboarded, and sequenced to reflect the flow of the bathhouse itself.
Consulting and campaign direction keeps the broader brand story moving—from the introduction of guided rituals like Sauna Club, to winter promotions and early member offers. Everything is calibrated to feel calm, connected, and distinctly Navia.
The Results
Navia is gaining traction not through hype, but through resonance. Digital channels mirror the brand’s tone: clear, grounded, and quietly magnetic. Engagement continues to deepen. Community is growing. And the content now reflects what the space delivers daily—presence, ritual, and real connection.