OUR WORK
DAMIA
Grounded luxury in the Byron Hinterland.
• Launch Development (consultation, tone of voice, website copy)
• Social Media Management (Meta, TikTok, Pinterest)
• Paid Advertising
• Content Creation (design, lo-fi video, photography, copywriting)
• Content Shoot (strategy, talent, coordination, editing)
• Email Marketing
• Ongoing Marketing Consulting
The Brief
A new chapter for a storied estate. When the current owners stepped in, they inherited a working macadamia farm, events venue, accommodation site and live renovation. The task ahead? Reposition the estate as a premium, exclusive-use stay for families and friend groups seeking grounded luxury in the Byron Hinterland. Our role was to support a fresh start—crafting a presence that felt curated, grounded and built to last.
The Approach
From tone of voice and digital strategy to social content, paid ads, consulting and a launch email flow—we helped shape Damia’s public presence from the ground up. The aim: make it feel as beautiful online as it does in person.
Weekly content goes live across Meta, TikTok and Pinterest—anchored in calm, curated storytelling. We favour lo-fi video and photography, shot on site with intention and precision. Each shoot is tightly run: light, timing, talent, styling, framing. The end result? Content that doesn’t just look good—it resonates.
Every reel, every still, every caption reflects Damia’s distinct experience: spacious, elevated, quietly luxurious.
The Results
Damia now holds its place in market with a digital presence that feels as considered as the property itself. Growth has been steady, brand awareness rising, and the content often described by the owners as “some of the most beautiful we’ve ever seen.”
The estate now shows up with calm clarity—anchored in strategy, wrapped in atmosphere, and made to resonate with high-value guests looking for something real. Enquiries are strong. The right guests are finding their way in. The brand continues to grow with consistency and ease—supported by strategy, elevated through craft, and grounded in place.
“Some of the most beautiful content I've ever seen.
We spoke to several companies about helping us amplify our reach and establish our brand online, but we chose you Double Tap pretty quickly. Your ideas, openness, operations and people made it an easy choice – and it's been great ever since.
Some of the most beautiful content I’ve ever seen. Across reels, stills, captions, ads, and more — you've managed to craft a beautiful and cohesive brand that we are proud to share.
We started at 0. No followers, no engagement, no awareness. While we're not yet where we are all striving to be, the growth and impact has been steady and encouraging — we can't wait to accelerate even more in 2025.
There are a lot of agencies in the world, and picking one is tricky. However, the defining things that make one stand out are the people who work there and the work they create. Double Tap excel in both areas.