BASQ HOUSE
OUR WORK
A guesthouse with heart, in the heart of Byron Bay.
• Social Media Management (Meta, TikTok, Pinterest)
• Content Creation (design, lo-fi video, copywriting)
• Content Shoot (strategy, styling, editing)
• EDMs & Blogs
• Ongoing Marketing Consulting
The Brief
Basq House is a boutique stay with 32 refined rooms, a heated magnesium pool, and a sun-trap courtyard—designed with the warmth and rhythm of a European guesthouse. Tucked quietly into Byron’s village centre, it offers calm, comfort, and a considered kind of luxury.
The brand needed a digital presence that welcomed the right kind of guest: the ones seeking rest, not a scene. A place to pause, not perform. Our role was to help bring that energy online. Subtle. Considered. Warm. The kind of content that makes you want to book, but doesn’t beg you to.
The Approach
We translated Basq’s physical atmosphere—textural, calm, light-filled—into a visual and verbal tone of voice online. Social content was reshaped with clarity and care. Every post is designed to feel like an invitation—into the space, into the moment. Captions that speak with ease. Reels that capture the quiet charm guests experience every day.
Our shoots are structured but soft. Talent is chosen with intention. We capture more than visuals—we capture feeling. Beyond the feed, we support the brand with quarterly EDMs, blogs, and consulting—helping maintain momentum while protecting the brand’s calm centre.
The Results
Basq now shows up online as it does in person—welcoming, grounded, and beautifully composed. The content attracts design-conscious travellers, couples, small groups, and those seeking time away with depth. It doesn’t chase attention—it earns it. The brand continues to grow through rhythm, refinement, and a strong sense of self. A guesthouse, yes. But more than that, an experience you’re invited into.