What if Instagram or TikTok was banned tomorrow?
How would you continue communicating with your audience? What would you do and how would that impact your business?
This scenario might sound far-fetched, but recent events remind us that it’s not impossible. So how can you future-proof your business against these kinds of uncertainties?
Diversify your channel strategy
As the old saying goes, it’s never a good idea to have all your eggs in one basket. It couldn’t be more true here. While platforms like Instagram and TikiTok may be thriving today, trends can change, algorithms can shift, and regulations can be disrupted. A multichannel marketing strategy is your safety net. By spreading your presence across various platforms from proven to emerging, you are able to tap into diverse audiences and engagement opportunities and mitigate the risk of being overly dependent on any single platform.
Furthermore, a multichannel strategy amplifies your brand presence. By using consistent messaging across various platforms, you reinforce brand recognition and trust. Building a memorable brand is about understanding where your audience hangs out meeting them there and speaking their language.
1. Prioritise customer loyalty and brand recognition
Social media bans can disrupt customer connections, but if there is strong brand loyalty, customers will find their way back to you. Focus on building genuine relationships with your audience by providing value through your offering, and engage authentically through storytelling, fostering a sense of community around your brand. When your customers are emotionally invested, they will follow you wherever you go.
2. Harness the power of email marketing
Your email database is your goldmine. It may feel like an old-school channel, but In times of crisis, it can quickly become your lifeline. It is the only channel where you have a direct line to your customers and future customers' inboxes, allowing you to customise your comms according to their preferences and nurture a meaningful connection with them. With ever-changing algorithms and platform policies, your email list is steadfast and keeps you in control, allowing you to decide when and how to engage with your audience, without worrying about reach limitations or competing for attention in crowded feeds.
3. Optimise for search engines
Optimising your website for search engines using SEO is not just about climbing the rankings, it’s about securing a sustainable source of organic traffic and reducing your reliance on volatile social media platforms. Moreover, it’s free! By ranking well for relevant topics, you attract visitors who already have a high intent to purchase your product or service, leading to higher conversion rates and a more cost-effective acquisition strategy in the long run.
It’s about understanding your unique value proposition and what content resonates most with your target audience to provide high-quality, relevant content that not only attracts visitors but also establishes your authority in your industry. By consistently engaging with your audience across various channels, you further strengthen your website’s authority in the eyes of search engines which means higher rankings in search — what we like to see!
Embracing these strategies not only prepares you for potential social media bans but also strengthens your overall marketing approach. Remaining agile is key in the ever-evolving digital landscape. By diversifying your channels, nurturing your customers, leveraging email marketing and optimising for search engines, you strengthen and prepare your business to handle unforeseen challenges.
There is no better time than now to take the steps to safeguard your business for tomorrow and avoid unnecessary setbacks.
Unsure where to begin?